FastEat App
FastEat is a delivery application designed to enhance the user experience in high-traffic environments, such as stadiums and events. With the convenience of ordering food directly from your seat or scheduling a pick-up, FastEat aims to reduce queues and waiting times, allowing users to enjoy the event without interruptions. The project was developed with a focus on usability, simplicity, and efficiency to make the ordering experience as quick and intuitive as possible.
Challenge
Develop a delivery application tailored to high-traffic environments, such as stadiums and events, where users can order food directly from their seats or schedule a pick-up to avoid queues. The goal is to create a seamless, intuitive, and efficient experience, reducing waiting times and enhancing user satisfaction.
Problem
2- Pressure on staff and lower quality service:
Staff face high pressure to serve all customers, leading to an increase in the occurrence of errors.
The need for speed can compromise the quality of service, with incorrect or poorly prepared orders.
1- Long waiting times:
Fans spend a large part of the intermission in queues, wasting time that could be used for socialising.
Long queues generate frustration among customers, negatively affecting their experience.
3- Loss of sales:
Many customers give up on purchasing due to the queues, resulting in a loss of revenue.
Solution
1- Pre-order Food and Drink:
Users can pre-order food and drink through the app.
3- Notifications:
Users receive notifications when their orders are ready to be collected, so they can avoid waiting in queues at the bars.
2- Mobile Payment:
Allow users to pay for their orders directly through the app.
4- Interactive Stadium Map:
The app includes an interactive stadium map that shows the locations of the bars, allowing users to easily find the nearest collection point.
What do the fans say?
User personas
To better understand the target audience for this project, I created 4 fictional user personas based on research and common behaviours observed among stadium attendees.
Each persona highlights their goals, frustrations, and needs, providing valuable insights to guide the design and ensure the service aligns with the users' expectations and challenges.
Typography
Colour
Icons
Sitemap
The following sitemap outlines the features of the FastEat application and organises its content in a way that aligns with user expectations.
This step is crucial in a user-centered design approach, as it ensures intuitive navigation and easy access to key functionalities. Additionally, the sitemap helps define the app's structure and highlights opportunities for future development.
Wireframe
Onboarding
The onboarding process introduces users to the app's key features and benefits, guiding them on how to place orders online, explore the menu, and receive their orders conveniently. It ensures that users understand the functionality and value of the app, setting them up for a seamless and enjoyable experience.
Login
The login process ensures a secure and seamless way for users to access the app. It includes options for signing up with basic details or social media accounts and supports password recovery through phone verification for a smooth and user-friendly experience.
Payment methods
The payment methods feature provides users with a variety of secure and convenient options, including credit cards, PayPal, Google Pay, and Apple Pay. Users can easily add and manage their preferred payment method, ensuring a seamless checkout experience.
Stadiums and bench
The app enables users to select their stadium and specify their seat location, ensuring precise and efficient service. With this information, orders can be delivered directly to the user's seat or made available for quick pickup at the nearest bar, offering a smooth and convenient experience.
Homepage and categories
The app's homepage allows users to seamlessly browse categories, select their desired items, and adjust quantities with ease. By tapping on any item, users can access detailed descriptions to make informed choices about their orders.
Order confirmation
After adding items to the shopping cart, users can review their order, adjust quantities, and view the total price. During the checkout process, they can specify their stadium location, including row and seat details, select a payment method, and choose between having their order delivered directly to their seat or picking it up at the nearest location.
Order tracking
Once an order is placed, users can track its progress in real-time through a detailed status timeline.
The app ensures transparency and keeps users informed at every step.
